713 views 0 comments

Epicenter Bitcoin Podcast Rebrands To Epicenter

by on September 5, 2016

Podcasts are an excellent way to spread the word on Bitcoin all over the world. With so many different offerings available, everyone can find one they like a lot. Epicenter Bitcoin, one of the longer running cryptocurrency podcasts, will undergo a name change. They will now use the name Epicenter, as they recently branched out into other topics that have little to do with Bitcoin.

It is not uncommon for any service or product related to Bitcoin to undergo a name change as of late. Many Bitcoin companies have pivoted to being blockchain-oriented in recent months. Epicenter Bitcoin is dropping the Bitcoin part, but it has a very different reason.q

Epicenter Bitcoin Undergoes a Rebrand

After focusing on many different topics other than Bitcoin, it only feels normal to change the branding a bit. Throughout the years, the hosts have talked about blockchain, Ethereum, and many other projects. As the cryptocurrency ecosystem grows, focusing on one niche is not feasible anymore.

Some people may have assumed the “company” was acquired by a third party, but that is not the case. While the hosts wouldn’t mind receiving a good offer, that has not been on the agenda just yet. Then again, one never knows what the future may hold for the revamped Epicenter podcast.

For podcast subscribers, nothing will change. All of the existing feeds and channels will remain the same. Social media profiles will not be changed either, although they may reflect the new name on Twitter and Facebook in the future. The website, on the other hand, has undergone some changes to reflect the new name. Moreover, the podcast is now accessible through the Epicenter.tv URL.

So far, some of the Bitcoin community members are not in favor of this change. Dropping the Bitcoin name is not a popular decision, but from a branding point of view, it makes sense. Some of the Reddit comments are just outright sad, though. Hosting a podcast is a business like any other, and one has to do what is best for business at any given time.

Header image courtesy of Shutterstock

Enjoyed this article?

If you liked this article, sign up for the newsletter on the main page, and make sure to follow Fintechist on Twitter! and Facebook

Be the first to comment!
Leave a reply »


Leave a Response