Google Pay is gaining a lot of traction around the globe. Italy is the next big market waiting to be tackled. This opens op new opportunities for existing service providers in this market. Wirecard, for example, is looking to make its mobile payment solution boon more powerful in Italy by the time Google Pay launches.

It is evident mobile solutions are of the utmost importance. Consumers tend to favor this solution because of its convenience and accessibility. As such, existing market players need to prepared for what comes next. In the case of Wirecard, preparing its mobile solution to coincide with the launch of Google Pay is the top priority. Italy is a major market for the company, and any competitive edge is more than welcome.

Boon Receives a Big Upgrade

A recent survey shows 74% of Italians use their smartphone for mobile banking. Android users are dominating the charts. They can conduct contactless payments through Google Pay and boon. Wirecard is now beefing up the boon app to add their digital Mastercard to Google Pay. The registration process takes just a few minutes to complete.

Wirecard’s Georg von Waldenfels adds:

“With boon, we are delighted to now offer Google Pay to every user of an Android device in Italy, from Android version 5 on. We welcome today’s launch of Google Pay in Italy and together with boon, the digitization of payment processes is advancing.”

The boon balance can be topped up with any Mastercard or Visa, as well as bank transfers. This means users do not need to own a  Google-Pay supported card to complete funding or transactions. Moreover, the app offers free real-time money transfers between boon users. With Google Pay integration, users can complete payments without even opening the application.

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JP Buntinx is a 30-year old FinTech and Bitcoin enthusiast living in Belgium. His passion for finance and technology made him one of the world's leading freelance Bitcoin writers, and he is working to achieve the same level of respect in the FinTech sector.

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